China re-opened to the world with 35.17 million foreign tourist visits in 2025 — 82.04 million foreign entries on the immigration count — and foreign travelers now research, compare and inquire about China trips on Facebook, Instagram, TikTok and YouTube. This guide covers which platforms to use, which source markets to target, what content actually converts, and how to turn followers into booked inquiries.
No single platform wins China-bound bookings. Each plays a different role in the traveler's journey — from first discovery to the DM that turns into an inquiry.
The broadest reach into the 40+ decision-maker age group that books long-haul group tours, plus travel-agent and B2B networks.
Where travelers dream first: destination visuals, itinerary carousels and guest moments that make China feel real and bookable.
The discovery engine for under-35s. Data-driven, first-timer and culture-contrast content can break out far beyond your follower count.
Long-form proof for the final decision. Full trip vlogs, itinerary explainers and "is it safe / is it easy" answers capture high-intent searches.
Sequencing that works: start with Instagram + Facebook as the inquiry backbone; add TikTok once content cadence is stable; add YouTube as your footage library grows.
The US is back in China's top-10 source markets (H1 2026) and a top-3 summer market — long-haul, high-spend, and highly active on IG/TikTok/FB.
US source-market playbook →Short-haul, repeat-visit and visa-light markets with strong Chinese-language affinity — a fast-casual cycle ideal for weekend-getaway products.
Singapore market guide →Germany, France and the UK feed culture- and heritage-driven itineraries; each country needs its own language, trust angles and platform mix.
Dedicated guide launching soonContent must be made for the target market, not translated. What wins with Chinese domestic travelers rarely wins with American or Singaporean ones.
Suggested rhythm: 3-5 posts / week (2-3 reels/shorts, 1-2 carousels or photos) + daily Stories/DM handling, reviewed weekly against reach, saves and — most importantly — DMs received.
Every post should feed a visible path from "saw you" to "asked you". We run this funnel for every client and ledger every inquiry.
Two things separate operators who get bookings from those who get likes: reply speed (same-day, on US/European time even when you sleep) and lead hygiene (every DM logged with its source so you know which platform and content type actually pays). Both are exactly what a China-side managed team can guarantee — your night is the US traveler's morning.
See the full line-by-line comparison: agency vs in-house costs →
New guides ship weekly — each dives deep into one market, platform or decision. Bookmark this page as your index.
Why China-bound tourism is a marketing opportunity now — market size, policy tailwinds, who the buyers are.
Live Read →The US source market in depth: data, trust gaps, platform priorities and a US-angle content system.
Live Read →Line-by-line cost, timeline and risk comparison for building vs outsourcing your overseas social.
Live Read →Which countries qualify, how it changed booking behavior, and how to use it in content and ads.
Live Read →Account setup that gets found, four content pillars for China travel, lead ads and a 90-day plan — with the TikTok travel data behind it.
Live Read →Meta playbook for China-tour sellers: ad account setup, campaign structure, source-market targeting, creative compliance, lead forms and 2026 cost benchmarks.
Live Read →Singapore travelers to China: the 2026 school-holiday content calendar, NATAS travel fair timing, WhatsApp-first lead handling and what they actually book.
Live Read →Where international travelers actually research China trips — and why your red-note strategy misses them.
Read the guide →What we deliver link by link, our transparent tiers, the live accounts we run today, and the eight questions to ask any agency before signing.
Live Read →How New Oriental Cultural Tourism launched from zero — account packaging, platform split, publishing cadence and the audited inquiry mechanism. Every number is public and clickable.
Live Read →Thirty shootable concepts in six content families — each with its three-second hook, shot list and platform length, plus the four-beat script template and the 20-shot library.
Live Read →The annual data hub: foreign arrivals, the visa-free share, the top ten source markets, city rankings, inbound spending and tax refunds, plus the full-year forecast — every figure dated, sourced and explained. Rebuilt every quarter.
Live Read →The demand side of the US market: the five questions every American traveler asks before booking — safety, payments, visas, language, price — and the six content formats that answer each one, with every figure publicly sourced.
Live Read →The timeline nobody publishes: three phases (days 0–30, 31–90, 91+), what to inspect at each stage, per-channel inquiry cost benchmarks for travel, why Meta's learning phase makes month one look broken, and a self-check for what to keep in-house.
Live Read →The half of lead generation nobody writes about: what happens after the inquiry arrives. The first-hour response SOP, the six elements every English quote needs, a pre-written answer library, the 3-7-15 follow-up rhythm, and the one-inbox routing rule that stops inquiries falling between platforms.
Live Read →Search intent has moved from "where to go" to "who to buy from", and the answer is increasingly written by a machine before the traveler reaches a results page. How AI engines actually retrieve and cite, what Google's own documentation says you can stop paying for, what the Princeton GEO research measured, and a twelve-element supplier checklist you can run against any operator — including us.
Live Read →What the market charges and, more usefully, what the line items actually contain: 2026 agency pricing benchmarks, our two coaching tiers and the fully managed programme itemised down to deliverables, every cost that is never included in a retainer, and four checks that expose a quote built to hide its scope — usable on us or anyone else.
Live Read →Most travel ad accounts are not underfunded — they are spread too thin. The per-ad-set daily floor derived from Meta's learning phase, a testing matrix that moves one variable at a time, the three stop-loss lines, which months not to scale (and why Q4 costs 30-50% more), and how the organic-to-paid mix shifts as an account matures.
Live Read →A retainer never covers everything — and the quote that hides it is the expensive one. The six line items outside a service fee, what each costs in 2026, which four get more expensive when you skip them, how a first quarter really prices out at 1.3-1.6x the quote, and the five questions to ask any agency before signing.
Live Read →Where each shape of low-cost work breaks the funnel: content factories at being seen and understood, schedulers at catching the lead, vanity reports never connected at all. With 2026 organic reach and engagement benchmarks, the cost-per-qualified-inquiry metric, the monthly hours behind a fee, and six questions to ask — none of them about price.
Live Read →Destination deep-dive 01. Start with the source-market split: Beijing drew 5.48 million inbound visitors in 2025, up 39%, while the US market grew 0.5% — the growth is Russian, Korean, Australian and parts of Europe. Then the details only real operators know: how a Palace Museum ticket release exactly seven days out locks an entire group's name list and calendar, which Great Wall section fits which client, the walking ceiling for older travellers, and why 240-hour transit passengers and Forbidden City ticketing are structurally incompatible. Plus ten shootable pieces and how to rewrite the quote.
Live Read →Destination deep-dive 02. Start with the number everyone misreads: Shanghai recorded 5.66 million inbound foreign arrivals in 2025 and 58% of them entered visa-free or on the 240-hour transit policy; in H1 2026 the overnight rate hit 94.5%, which retires the "one night before the airport" model. Then the five things only operators learn the hard way: how the onward ticket in a transit passenger's hand fixes your itinerary before you do, why the Shanghai Museum East Branch is walk-in for individuals yet a 7–14 day phone booking for groups of 20 or more (and closes Tuesdays, not Mondays), the berth-to-berth clock on cruise shore excursions, how a one-hour rail radius to seven cities turns Shanghai into a rushed-coach product, and the free half-day tour you are actually competing against. Plus ten shootable pieces and the six lines a Shanghai quote must carry.
Live Read →Destination deep-dive 03. Xi'an drew 800,000+ inbound visitors in 2025, up 92% - about 2.4x Beijing's growth on one-seventh of its volume, with the thinnest competitor content coverage on the golden triangle. The details only real operators know: why the Terracotta Warriors consume an entire day, the Shaanxi History Museum free-ticket SOP (release 5 days out at 17:00), what the rebuilt Beilin Museum means for calligraphy travellers, the one-day vs two-day decision, and how to sequence Beijing and Xi'an. Plus ten shootable pieces and quoting guidance.
Live Read →Destination deep-dive 04, series finale. In 2025 Yunnan drew 8.64 million inbound visitors (+30%), but tourism foreign-exchange revenue grew 84.5% — the money is in overnight, themed travel. Inside: why a 700-km province must be sold as one route plus two wings, the official group-ticket channel at Jade Dragon Snow Mountain (Dayitong platform, 7 days ahead), how altitude and season filter clientele, and where to start with the China-Laos Railway cross-border product. Doubles as the validated template for any regional destination.
Live Read →High-intent landing page, product side. The US is China's largest long-haul source market - Shanghai alone welcomed 541,200 American visitors in 2025, and top operators grew their China lines 50-79% while total volume still trails 2019. Inside: real US price anchors ($1,399 for an 11-night tour with airfare), how the 240-hour visa-free transit reshapes packaging (Hong Kong and Macao count as the third region - the China-plus-Hong Kong structure), five product lines with public proof, and the three fulfillment rules China ground operators must keep to win US repeat business.
Live Read →High-intent landing page, customer-psychology side. Americans took a record 109.3 million international trips in 2025 and Asia was their fastest-growing region (+12.3%) - yet mainland China is nearly absent from that curve. The bottleneck is not demand; it is four unanswered objections. This page takes them one by one: safety perception (how to explain the Level 2 advisory), payments and internet (foreign-card linking, the Nihao China app, eSIM routes - 10M+ active mobile-payment users among inbound visitors in H1 2025), distance and duration (all 100 weekly bilateral frequencies in use, gateway map), political noise (do not deny, do not whitewash, do not debate), plus four executable sets of sales actions.
Live Read →Tell us which markets you sell to (or want to sell to) and we'll get back within 1 business day with a custom audit, including:
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